Orangewood, Great Hill, Bessemer and others bet on franchises, as AI transforms customer feedback and service for restaurants and retail
Franchising continues to present opportunities for private equity investors, particularly at the franchisee level where operational experience and institutional capital can support business growth.
In a PE Hub feature on the evolving franchise landscape, Orangewood Founder and Managing Partner Alan Goldfarb discussed why the firm continues to see opportunity in the fragmented franchisee market and how Orangewood works with operators to support organic growth and strategic acquisitions.
He also shared how the firm is exploring the use of artificial intelligence across portfolio companies, including Pacific Bells and SERVPRO West Coast DRT, with the goal of helping inform customer insights, support lead-generation efforts, and enable more proactive operational decision-making.
Together, these examples illustrate Orangewood’s approach to combining hands-on operational experience with technology as they try to create long-term value across its portfolio.